Mike's Hard Innovations Enter New Categories

Mike's Hard Lemonade Co. rolls out beverage innovations with entries into new categories, beer and cider, and providing new ways for consumers to enjoy mike's hard lemonade flavors. Innovations from the brand include:

 

    -mike's authentic shandy hard lemonade and lager - a blend of real mike's hard lemonade and crisp golden lager

    -mike's hard Smashed Apple Cider – two naturally fermented ciders made with Washington apples

   -mike's hard lemonade FROZEN – four flavors, frozen for the coldest mike's ever

   -mike's hard blood orange – a hard take on orange-flavored beverages

 

"Mike's is synonymous with innovation and an unrelenting drive to create best in class products. We are constantly looking for new ways to delight consumers' and satisfy their ever evolving tastes across many different drinking occasions," says Kevin Kotecki, president, Mike's Hard Lemonade Co. "This year, we are proud to introduce our very first beer, mike's authentic shandy. I believe it is simply the most refreshing beer ever brewed. In addition, we are entering the cider segment with mike's Smashed Apple Cider, so delicious that consumers prefer it three to one versus the leading cider. Lastly, the number one brand in the flavored malt beverage segment, mike's hard lemonade, will now be available in frozen pouches featuring mike's superior flavors, smooth texture and non-sticky pouches."

 

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