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Mobile Marketing

  • Mondelez Expands Mobile Futures to Australia
    After a successful rollout in the United States and Brazil, the incubator is expected to shape the future of mobile marketing in Australia.

  • Arla Foods UK Optimizes Retail Field Operations
    StayinFront Consumer Goods mobile solution will help to enable Arla to direct and maximize field activities and manage all of its retail execution needs in house.

  • Campbell Snags Digital Marketing Exec from Walmart
    The new Director, Global Social Media & Digital Marketing will focus on social media, web and mobile strategies as one channel to tell a story.

  • Zebra to Acquire Motorola Solutions for $3.45B
    The transaction is expected to strengthen Zebras asset tracking portfolio to create a global leader in Enterprise Asset Intelligence for the Connected Age.

  • Flatout Inc. to Optimize Retail Execution
    A SaaS-based mobile consumer goods solution from StayinFront is expected to help standardize and streamline sales processes for the growing premium flatbread maker.

  • What does CX Mean for Manufacturers?

    Competitive pressures and desire for more meaningful customer relationships are driving manufacturers to reconsider what the customer experience means. IDCs latest report revealed that the customer (however you define it) is varied and complex. Find out what else IDC uncovered, including reaching 5i customers, the role of social, mobile, big data and more.

  • 2014 Review & Outlook: The 2020 Imperative
    The 2014 Review & Outlook Report is a roadmap that pinpoints where the industry is today and where it's headed. This year, 75 of the best and brightest minds in consumer goods share predictions and guidance for the year 2020 in the areas of IT, Innovation, Sales & Marketing and Supply Chain.

  • Unilever Deploys Mobile Marketing Platform
    Unilever has become the first company to activate Brandtones automated mobile marketing platform and engage directly with mobile phone users in the worlds fastest growing markets.
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