A Mobile Milestone
In May, mobile hit some major milestones. According to a comScore report, mobile platforms combined to account for 60 percent of total digital media time spent, up from 50 percent just a year ago. Meanwhile, social networking now generates more than 70 percent of its activity on mobile platforms, which makes it the No. 1 category in terms of overall digital engagement. Clearly, mobile usage has completely transformed the way we consume digital content, particularly in just the past year or two.
Findings like these strongly reinforce what we already know: As consumers move to mobile, so must a marketer’s time and money. But, from conversations we’ve held with consumer goods community members, it seems that most of you are still trying to figure out how to go about it.
This issue highlights how a select few are marketing (innovatively) in the digital space. In the cover story, you’ll find out how Oscar Mayer owned the ever-passionate #bacon conversation online by introducing a buzzworthy, innovative mobile device. A New Ways of Marketing section spotlights digital strategies in action from Dannon, Deckers and Mike’s Hard Lemonade. Meanwhile, a Social Media Technology Solutions Guide highlights providers that can help monitor, measure and analyze your company’s consumer interactions online. We hope this content helps your company to reach its own milestones in a marketplace increasingly ruled by mobile. Enjoy!
Findings like these strongly reinforce what we already know: As consumers move to mobile, so must a marketer’s time and money. But, from conversations we’ve held with consumer goods community members, it seems that most of you are still trying to figure out how to go about it.
This issue highlights how a select few are marketing (innovatively) in the digital space. In the cover story, you’ll find out how Oscar Mayer owned the ever-passionate #bacon conversation online by introducing a buzzworthy, innovative mobile device. A New Ways of Marketing section spotlights digital strategies in action from Dannon, Deckers and Mike’s Hard Lemonade. Meanwhile, a Social Media Technology Solutions Guide highlights providers that can help monitor, measure and analyze your company’s consumer interactions online. We hope this content helps your company to reach its own milestones in a marketplace increasingly ruled by mobile. Enjoy!