Mondelez Boosts Digital Payment Transparency Through Expanded DLT Partnership
Mondelez International, as part of its membership with the Hedera Council, has completed the next step in a phased launch of distributed ledger technology (DLT).
The company expanded its relationship with SKUx. In the first phase, it bolstered its customer service program by introducing a digital payment option. The initiative integrated near-real-time payment capabilities alongside traditional methods such as coupons, mailed paper checks, and vouchers.
Now, a subset of these payment transactions are publicly mapped to the Hedera Network, said to add security and transparency to the consumer offer experience through a blockchain-based transaction record.
Also read: Mondelez Launched an ERP and Supply Chain Transformation
“With today’s high volatility in consumer behavior and increasingly complex supply chains, it is critical we focus on digital transformation and leveraging Web3 technologies to increase customer satisfaction and engagement,” said Xiang Xu, global COE leader of digital strategy and blockchain at Mondelez International, in a statement.
Mondelez’s Membership Moves
The Hedera Council is a consortium of over 30 companies governing the Hedera network, a decentralized public ledger.
The council announced earlier this year that Mondelez would collaborate with other organizations to complete digital transformation goals, improve supply chain management, and elevate business processes that improve the customer experience through DLT-based solutions.
As part of this effort, Mondelez also joined the non-profit Hashgraph Association’s Enterprise Accelerator Program, through which it can access funding, training, and Hedera-powered enterprise-grade technology.
