Mondelez Partners with Facebook for Video, E-Commerce
Mondelez International announces that it has renewed its global strategic partnership with Facebook, the world's largest discovery platform, with a focus on creating and delivering creative video content and driving impulse snack purchasing online. Through this partnership, the companies will work together to leverage and innovate around two of the fastest growing consumer behaviors on social media platforms: video consumption and mobile commerce.
On the video front, a dedicated, full-time Facebook creative strategist will work alongside Mondelez International marketers and its agencies to develop scalable video content natively for the platform to optimize social engagement. In addition, Facebook will be responsible for developing playbooks, webinars and eLearning modules that create a unified approach to developing content for the platform across Mondelez International brands.
The partnership also includes opportunities to opt into beta-testing programs on Facebook and Instagram. Brokered in conjunction with Dentsu Aegis Media, the agreement covers 52 countries, including Brazil, France, India, Indonesia, the U.K., the U.S. and the Gulf States.
On the e-commerce front, Mondelez International and Facebook will work together to test scalable solutions to drive impulse purchases with some of the company's Power Brands across key markets such as Australia, India, the U.K. and the U.S.
"Working with partners like Mondelez International inspires us to build innovative programs and impactful campaigns that drive business results," said Carolyn Everson, VP Global Marketing Solutions, Facebook. "We are thrilled to have the opportunity to co-create the future of mobile commerce together."
On the video front, a dedicated, full-time Facebook creative strategist will work alongside Mondelez International marketers and its agencies to develop scalable video content natively for the platform to optimize social engagement. In addition, Facebook will be responsible for developing playbooks, webinars and eLearning modules that create a unified approach to developing content for the platform across Mondelez International brands.
The partnership also includes opportunities to opt into beta-testing programs on Facebook and Instagram. Brokered in conjunction with Dentsu Aegis Media, the agreement covers 52 countries, including Brazil, France, India, Indonesia, the U.K., the U.S. and the Gulf States.
On the e-commerce front, Mondelez International and Facebook will work together to test scalable solutions to drive impulse purchases with some of the company's Power Brands across key markets such as Australia, India, the U.K. and the U.S.
"Working with partners like Mondelez International inspires us to build innovative programs and impactful campaigns that drive business results," said Carolyn Everson, VP Global Marketing Solutions, Facebook. "We are thrilled to have the opportunity to co-create the future of mobile commerce together."