Munchkin Grows with Acquisition of BRICA
Munchkin, Inc., designer and manufacturer of clever infant and toddler products, announces the purchase of BRICA, Inc., innovator of auto, home and travel products for babies and parents everywhere. The acquisition adds BRICA's strong travel portfolio, including market-leading auto sunshades and mirrors, to a Munchkin product portfolio that includes infant categories such as bath, care, safety, travel and feeding.
"BRICA shares the same DNA as Munchkin, as both companies are passionate about bringing innovation to every category. These days you can't leave home without seeing a BRICA sunshade or mirror in a passing car window," says Steven B. Dunn, chief executive officer, Munchkin, Inc. "Combining the Munchkin and BRICA travel portfolios creates a category-leading statement, enabling us the opportunity to work with our key customers to fuel overall category and market share growth."
"Joining Munchkin allows BRICA the scale and resources to accelerate its growth, while increasing its development of new and innovative products," says Bryan Miller, chief executive officer, BRICA Inc. "The Charlotte, NC based BRICA team is looking forward to working on new and exciting categories with the creative minds at Munchkin."
BRICA is a privately held company based in North Carolina with a 20-year heritage in developing smart solutions for parents. Similar to Munchkin, BRICA is an established brand with stellar distribution, and a loyal customer base rooted in its consistent delivery of innovative products. BRICA's current portfolio includes more than 50 unique items such as Baby In-Sight Mirrors, Stretch-to-Fit Sunshades, and Snack Pod with Quick Attach. With the No. 1 market share position in travel accessories, BRICA has recently also expanded into new categories including stroller accessories, in-home accessories, bath products and nursery accessories. BRICA, Inc. has distribution in all major U.S. brick and mortar and e-commerce retailers.
Munchkin, Inc. was represented in this transaction by its corporate attorneys, Jeffrey Hermanson, William Caporizzo, and Jonathan Wolfman of WilmerHale and its in-house counsel Petty Rader, and Brica, Inc. was represented by its corporate attorneys Robert D. Hart, Jr. and Carolyn Richardson Ward of Clark Partington Hart Larry Bond & Stackhouse. Financing was provided by Union Bank.
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"BRICA shares the same DNA as Munchkin, as both companies are passionate about bringing innovation to every category. These days you can't leave home without seeing a BRICA sunshade or mirror in a passing car window," says Steven B. Dunn, chief executive officer, Munchkin, Inc. "Combining the Munchkin and BRICA travel portfolios creates a category-leading statement, enabling us the opportunity to work with our key customers to fuel overall category and market share growth."
"Joining Munchkin allows BRICA the scale and resources to accelerate its growth, while increasing its development of new and innovative products," says Bryan Miller, chief executive officer, BRICA Inc. "The Charlotte, NC based BRICA team is looking forward to working on new and exciting categories with the creative minds at Munchkin."
BRICA is a privately held company based in North Carolina with a 20-year heritage in developing smart solutions for parents. Similar to Munchkin, BRICA is an established brand with stellar distribution, and a loyal customer base rooted in its consistent delivery of innovative products. BRICA's current portfolio includes more than 50 unique items such as Baby In-Sight Mirrors, Stretch-to-Fit Sunshades, and Snack Pod with Quick Attach. With the No. 1 market share position in travel accessories, BRICA has recently also expanded into new categories including stroller accessories, in-home accessories, bath products and nursery accessories. BRICA, Inc. has distribution in all major U.S. brick and mortar and e-commerce retailers.
Munchkin, Inc. was represented in this transaction by its corporate attorneys, Jeffrey Hermanson, William Caporizzo, and Jonathan Wolfman of WilmerHale and its in-house counsel Petty Rader, and Brica, Inc. was represented by its corporate attorneys Robert D. Hart, Jr. and Carolyn Richardson Ward of Clark Partington Hart Larry Bond & Stackhouse. Financing was provided by Union Bank.
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