MusclePharm Names Chief Marketing Officer
MusclePharm Corporation, a nutritional supplement company focused on active lifestyles, announces that Sydney Rollock has joined the company as Chief Marketing Officer. In this role, Rollock will oversee global brand management, global marketing and sales, as well as help lead MusclePharm's corporate strategy to ultimately grow product lines and revenue streams.
"We are thrilled to add an executive of Sydney's caliber to our growing company," says Brad Pyatt, founder and CEO, MusclePharm. "Sydney brings tremendous knowledge and experience from within the Pharma, Pharma OTC, Health & Wellness and Nutritional Supplements categories, giving him the insight to develop targeted marketing initiatives that will resonate with our customers."
With over 20 years of experience in marketing and general management, Rollock has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies. Rollock joins MusclePharm from XXIC, where he was Founder and President. XXIC partnered with investors to identify and evaluate non-core consumer Fortune 500 brand businesses in the OTC Health & Wellness sector, with the intent of bringing buyers and sellers together to form a stand-alone specialty premium Consumer OTC Company.
Before founding XXIC, Rollock held leadership positions within marketing and general management at Brightside Academy Inc. and at GlaxoSmith Kline Consumer Healthcare North America as Vice President and General Manager of two of their major business units.
Founded in 2008 by former NFL player Brad Pyatt, MusclePharm is a healthy lifestyle company that develops and manufactures scientific and safe nutritional supplements. The company's products are designed for Active Lifestyles who seek muscle building, weight maintenance and general fitness through an internationally recognized daily nutritional supplement regimen. The products are formulated through a six-stage research process designed by nutritional scientists at the MusclePharm Sports Science & Research Center in Denver. MusclePharm's products are sold in more than 110 countries and available in 10,500+ U.S. retail outlets, including Dick's Sporting Goods, 24 Hour Fitness, Bally's, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold globally through more than 100 online channels, including Bodybuilding.com, Amazon.com and Vitacost.com.
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"We are thrilled to add an executive of Sydney's caliber to our growing company," says Brad Pyatt, founder and CEO, MusclePharm. "Sydney brings tremendous knowledge and experience from within the Pharma, Pharma OTC, Health & Wellness and Nutritional Supplements categories, giving him the insight to develop targeted marketing initiatives that will resonate with our customers."
With over 20 years of experience in marketing and general management, Rollock has been instrumental in growing brand portfolios in both global Fortune 500 companies (GlaxoSmithKline, Coca-Cola, Campbell's, and General Mills) and entrepreneurial companies. Rollock joins MusclePharm from XXIC, where he was Founder and President. XXIC partnered with investors to identify and evaluate non-core consumer Fortune 500 brand businesses in the OTC Health & Wellness sector, with the intent of bringing buyers and sellers together to form a stand-alone specialty premium Consumer OTC Company.
Before founding XXIC, Rollock held leadership positions within marketing and general management at Brightside Academy Inc. and at GlaxoSmith Kline Consumer Healthcare North America as Vice President and General Manager of two of their major business units.
Founded in 2008 by former NFL player Brad Pyatt, MusclePharm is a healthy lifestyle company that develops and manufactures scientific and safe nutritional supplements. The company's products are designed for Active Lifestyles who seek muscle building, weight maintenance and general fitness through an internationally recognized daily nutritional supplement regimen. The products are formulated through a six-stage research process designed by nutritional scientists at the MusclePharm Sports Science & Research Center in Denver. MusclePharm's products are sold in more than 110 countries and available in 10,500+ U.S. retail outlets, including Dick's Sporting Goods, 24 Hour Fitness, Bally's, GNC, Vitamin Shoppe and Vitamin World. MusclePharm products also are sold globally through more than 100 online channels, including Bodybuilding.com, Amazon.com and Vitacost.com.
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