Nabisco Starts Milestone Celebration with Multi-Touch Program
The number 115 is a big deal to Nabisco and now also a big deal to its fans.
Nabisco, a Mondelez International brand, is celebrating the 115th anniversary of its debut in the marketplace with the launch of "115 Moments of Joy." For each day of the final 115 days of 2016, Nabisco brands are bringing consumers across the country daily prizes to commemorate its milestone in unexpected ways from cash giveaways to memorable experiences.
"115 Moments of Joy" is the first major program kicking off a multi-year national collaboration between Nabisco and iHeartMedia. Additionally, the brand is also teaming up with Facebook and Pinterest whose social platforms and engagements are part of the integrated, multi-touch program.
Recently, Nabisco and actress Katie Holmes surprised an unsuspecting Calabasas, CA shopper with $115 simply because she was spotted with RITZ Crackers in her shopping cart.
There will be multiple touch points and opportunities happening every day through the remainder of the year in honor of Nabisco’s anniversary celebration:
•Fans can register at Nabisco115Moments.com for a chance to win one of the daily cash giveaways of $1,150 or a special celebrity experience – and $115,000.
•Fans can be spotted at select retailers coast-to-coast with Nabisco products in their shopping cart or a piece of paper with the word "Nabisco" on it for a chance to win $115 on the spot.
•Fans can pin their favorite Nabisco recipe on Pinterest – and win one of 115 daily prizes of $115.
•Fans can participate in DJ giveaways through multiple iHeartMedia stations nationwide and through iHeartRadio, its all-in-one digital music and live streaming radio service, for a chance to win great prizes.
Nabisco, a Mondelez International brand, is celebrating the 115th anniversary of its debut in the marketplace with the launch of "115 Moments of Joy." For each day of the final 115 days of 2016, Nabisco brands are bringing consumers across the country daily prizes to commemorate its milestone in unexpected ways from cash giveaways to memorable experiences.
"115 Moments of Joy" is the first major program kicking off a multi-year national collaboration between Nabisco and iHeartMedia. Additionally, the brand is also teaming up with Facebook and Pinterest whose social platforms and engagements are part of the integrated, multi-touch program.
Recently, Nabisco and actress Katie Holmes surprised an unsuspecting Calabasas, CA shopper with $115 simply because she was spotted with RITZ Crackers in her shopping cart.
There will be multiple touch points and opportunities happening every day through the remainder of the year in honor of Nabisco’s anniversary celebration:
•Fans can register at Nabisco115Moments.com for a chance to win one of the daily cash giveaways of $1,150 or a special celebrity experience – and $115,000.
•Fans can be spotted at select retailers coast-to-coast with Nabisco products in their shopping cart or a piece of paper with the word "Nabisco" on it for a chance to win $115 on the spot.
•Fans can pin their favorite Nabisco recipe on Pinterest – and win one of 115 daily prizes of $115.
•Fans can participate in DJ giveaways through multiple iHeartMedia stations nationwide and through iHeartRadio, its all-in-one digital music and live streaming radio service, for a chance to win great prizes.