NASCAR Star Dale Earnhardt Jr. Does The Dew In 2008

Mountain Dew AMP Energy, along with the Army National Guard, will sponsor Dale Earnhardt Jr. when the popular stock-car driver joins Hendrick Motorsports for the 2008 NASCAR Sprint Cup Series campaign. Earnhardt -- who has been sponsored by Budweiser (an Anheuser-Busch brand) since his rookie season of 2000 -- will drive the No. 88 AMP Energy/National Guard Chevrolets next season. "This year has been full of major decisions and changes, and I'm really happy with the outcome," says Earnhardt Jr., winner of 17 Cup-level races and two NASCAR Busch Series championships. Pepsi-Cola North America, the maker of Mountain Dew AMP Energy, has been involved in racing since NASCAR introduced its premier division, now known as the NEXTEL Cup Series, in 1949. The sponsorship will provide opportunities for driver-branded products and prominently feature Earnhardt Jr.'s image in television, radio, print and online advertising, along with at-track activation and in-store marketing. Earnhardt Jr.'s previous sponsor, Budweiser, recently announced that Gillett Evernham Motorsports driver Kasey Kahne will become the next racer to take the wheel of the iconic red Budweiser car when the 2008 NASCAR Sprint Cup season kicks off in February.