Nescafe, Facebook Partner on Interactive Video

Nestle's Nescafe  brand is partnering with Facebook to launch an immersive video, pioneering new technology just released for the platform.

The Nescafe ‘Good Morning World’ video stars people in kitchens across the world, performing the hit song ‘Don’t Worry’ using spoons, cups, forks and a jar of coffee. Uniquely, viewers can rotate their smartphones through 360 to explore the video, the first time this has been possible on Facebook.

Nescafe recently teamed up with Google to offer the first virtual reality coffee experience through the Nescafe 360 app. It also became the first global brand to move its website onto Tumblr, to strengthen connections with younger fans by allowing them to create and share content.

The Nestle brand is one of only six globally to partner Facebook for the launch of this technology.