Nestle Brand Introduces Mobile App
The Haagen-Dazs brand, from Nestle Dreyer's Ice Cream, announces the introduction of the Haagen -Dazs Concerto Timer app, the first iOS mobile app to integrate detailed 3D Kinect technology and video data that delivers a cutting edge augmented reality experience especially for ice cream enthusiasts.
The Concerto Timer app features two-minute-long music concertos that help consumers understand the exact amount of time needed to prepare their Haagen -Dazs ice cream in order to get the full, rich consistency and allow all the flavors to fully bloom. Allowing the ice cream to soften slightly – also called tempering – for two minutes enhances the texture and exposes fans to the craftsmanship of premium ingredients that is characteristic of Haagen -Dazs ice cream, gelato, sorbet and frozen yogurt.
Waiting is not an easy task for ice cream lovers, but the process is transformed when users point their iPhone with the Concerto Timer app at one to two Haagen -Dazs cartons. The augmented reality feature showcases a perfectly timed, two-minute concert of Bach Inventions No. 14 performed by a violinist and cellist – all while users wait for the ice cream to temper. By the end of the concerto, the ice cream will have softened to a perfect consistency.
"The app concept came directly from our brand loyalists who recognized the necessity of tempering to enjoy all of the flavors in our ice cream," says Cady Behles, Haagen-Dazs brand manager. "We took their feedback and developed an advanced mobile experience – something never seen before in the ice cream industry – that would be functional and also entertain them during the optimal time period."
With every download of the Concerto Timer app, the Haagen-Dazs brand is donating $5 to honey bee research at the University of California Davis for a total donation up to $75,000. Honey bee colonies – which are responsible for one third of the world's food supply -- are dying at an alarming rate, posing a serious risk to our natural food supply, including many of the ingredients that define Haagen-Dazs ice cream.
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The Concerto Timer app features two-minute-long music concertos that help consumers understand the exact amount of time needed to prepare their Haagen -Dazs ice cream in order to get the full, rich consistency and allow all the flavors to fully bloom. Allowing the ice cream to soften slightly – also called tempering – for two minutes enhances the texture and exposes fans to the craftsmanship of premium ingredients that is characteristic of Haagen -Dazs ice cream, gelato, sorbet and frozen yogurt.
Waiting is not an easy task for ice cream lovers, but the process is transformed when users point their iPhone with the Concerto Timer app at one to two Haagen -Dazs cartons. The augmented reality feature showcases a perfectly timed, two-minute concert of Bach Inventions No. 14 performed by a violinist and cellist – all while users wait for the ice cream to temper. By the end of the concerto, the ice cream will have softened to a perfect consistency.
"The app concept came directly from our brand loyalists who recognized the necessity of tempering to enjoy all of the flavors in our ice cream," says Cady Behles, Haagen-Dazs brand manager. "We took their feedback and developed an advanced mobile experience – something never seen before in the ice cream industry – that would be functional and also entertain them during the optimal time period."
With every download of the Concerto Timer app, the Haagen-Dazs brand is donating $5 to honey bee research at the University of California Davis for a total donation up to $75,000. Honey bee colonies – which are responsible for one third of the world's food supply -- are dying at an alarming rate, posing a serious risk to our natural food supply, including many of the ingredients that define Haagen-Dazs ice cream.
Related Articles:
Nestle Looks at Frozen Food Habits
Nestle Helps Retailers Meet Shopper Needs
Nestle Dreyer's Launches Coconut Waters Bars