Nestlé & General Mills' CPW Elevates Max GenAI Assistant
Nestlé and General Mills have launched upgrades for the generative AI assistant serving their Cereal Partners Worldwide (CPW) joint venture.
The global breakfast company — which manufactures Nestlé breakfast cereals including Nesquik, Fitness, Cheerios, and Chocapic — is getting an improved GenAI experience as it looks to analyze data gathered from various channels, markets, categories, and brands, using it to identify growth trends, determine brand performance, and better respond to market fluctuations.
The customizable AI assistant from AnswerRocket, coined Max, now has expanded support for multiple large language models. Additionally, the upgrade features specialized low-code analytical skills to better meet CPW's needs, an elevated user interface, and support for unstructured data sources alongside structured data sources.
Read more: Colgate-Palmolive is also piloting a generative AI chatbot
CPW’s consumer market insights and analytics teams are now using Max, expediting their time to insights from days to minutes. The company has plans to further invest in Max to add marketing and consumer research datasets.
Max originally deployed last year to provide real-time conversational analysis that can help the company improve its decision-making and analytics processes.
Tony Rimmer, global head of analytics at CPW, said the rapid integration of generative AI into the company’s data strategy is akin to going straight from VHS to streaming. “Max has significantly reduced the time spent on manual analysis, empowering our teams with on-demand insights and faster, more confident decision-making.”
Similar GenAI Activations
It’s no surprise that the Nestlé and General Mills-backed company is further investing in the generative AI tool as both CPGs have expressed interest and invested in similar technologies.
Earlier in the year, General Mills piloted an internal generative AI app called MillsChat to boost innovation and foster collaboration among employees. And last year, Nestlé said it was using a generative AI platform called Tastewise to help validate new product ideas and generate market research reports.
