Nestle Looks at Frozen Food Habits

According to a new survey by Nestl USA, 25 percent of Americans confess to having passed off frozen meals as their own culinary creation. Another 14 percent admit to having "accidentally" taken a co-worker's frozen meal in the workplace.

 

These and other findings were released in a national poll by Nestl USA (commissioned with Impulse Research), which explored how today's consumers perceive and use frozen foods.

 

With well-known brands such as Lean Cuisine, STOUFFER'S, HOT POCKETS, LEAN POCKETS, DIGIORNO and HAAGEN-DAZS, Nestl has uncovered some unexpected insights, including the fact that frozen meals serve as an inspiration for many aspiring cooks. More than a third of respondents said they've tried to create their own version of a favorite frozen meal.

 

"This sneak peek into America's freezers shows how ready-made meals have become must-have menu items," says Christine Dahm, vice president of Marketing and Innovation, Nestl Prepared Foods Company. "With today's hectic schedules, people appreciate not only how frozen meals fit with their lifestyles, but also the better quality, variety and convenience that is available to them. It's fun to discover how they're using frozen every day."

 

To see the full press release and find out more about the survey, click here.

 

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