New Products: Here We Come!

The new products featured in this innovation-focused issue are sure to send you on a shopping spree. And that’s not surprising because the brand owners featured herein definitely did things differently to entice shoppers with products that fill consumer needs.

This month’s cover story reveals how a total PLM system overhaul enabled Brown-Forman Corporation to increase the number of new products it deliver to market tenfold — from six to 59 in just three short years. You’ll get to know some of the company’s standout innovations, like Jack Daniel’s Tennessee Honey, which just might send you on a liquor store run.

This issue also spotlights another hot innovation trend. We’ve got a number of stories (breathable caffeine, anyone?) in which consumer goods companies engaged consumer insights early in the development process to bring the perfect product to life. And any innovation-focused issue would be lacking if it didn’t include solid examples of open innovation. On Page 15, WD-40 explains how it helped consumers resolve a long-standing, rusty problem with brand new line of products. And on Page 14, you’ll read about the partnership that made General Mills’ concept for a delicious, 90-calorie brownie possible.

We hope you enjoy the content in this issue as much as we did. I can just see you now, holding a glass of Jack Daniel’s Tennessee Honey in one hand and a Fiber One brownie in the other... a much-deserve reward after the aggressive attack you just launched on your home’s problem spots with one of WD-40’s new rust-removal products. And in the morning, a nice breathable shot of caffeine awaits!