Nielsen Unveils Assortment and Space Optimization Solution
Nielsen launched its Assortment and Space Optimization (ASO) solution, an integrated end-to-end solution for assortment and space planning and execution. Within the U.S. market, Nielsen is releasing the software this week at the 2016 Category Management Association (CMA) conference in Las Vegas.
The ASO cloud-based application incorporates real-time data with space-aware analytics and informs planograms that ensure each product within a category is allocated the optimal space needed to maximize its performance within physical and supply chain constraints.
The Nielsen ASO solution addresses a breadth of manufacturer needs in concert with their retail partners - from manufacturer strategic planning through store-level execution - in one easy-to-navigate platform.
Newly-introduced functionality allows manufacturers to:
•Create assortments with the confidence that both retail supply and demand are optimized simultaneously
•Collaborate in an integrated platform with streamlined processes to save time and hassle
•Access 'always on' performance analytics to inform adjustments with real-time impacts on business today
•Know the efficiency and effectiveness of assortment plans before execution
•Develop analytics-informed category review stories to justify products on the shelf and negotiate wins with retail partners
The ASO engine is fueled by Nielsen's comprehensive data services through a SaaS architecture. This robust system leverages both retailer and market data while harnessing a combination of capabilities including assortment planning, merchandising strategy, planogram management, automation and workflow services.
In addition to the launch of Nielsen's ASO offering in the U.S., a global roll-out will also be taking place in 7 markets around the world including: Canada, Italy, Germany, Spain, Netherlands, the United Kingdom and New Zealand.
The ASO cloud-based application incorporates real-time data with space-aware analytics and informs planograms that ensure each product within a category is allocated the optimal space needed to maximize its performance within physical and supply chain constraints.
The Nielsen ASO solution addresses a breadth of manufacturer needs in concert with their retail partners - from manufacturer strategic planning through store-level execution - in one easy-to-navigate platform.
Newly-introduced functionality allows manufacturers to:
•Create assortments with the confidence that both retail supply and demand are optimized simultaneously
•Collaborate in an integrated platform with streamlined processes to save time and hassle
•Access 'always on' performance analytics to inform adjustments with real-time impacts on business today
•Know the efficiency and effectiveness of assortment plans before execution
•Develop analytics-informed category review stories to justify products on the shelf and negotiate wins with retail partners
The ASO engine is fueled by Nielsen's comprehensive data services through a SaaS architecture. This robust system leverages both retailer and market data while harnessing a combination of capabilities including assortment planning, merchandising strategy, planogram management, automation and workflow services.
In addition to the launch of Nielsen's ASO offering in the U.S., a global roll-out will also be taking place in 7 markets around the world including: Canada, Italy, Germany, Spain, Netherlands, the United Kingdom and New Zealand.