Omnichannel

CGT recently caught up with Michael Lindsey, chief growth officer of PepsiCo Foods North America, to talk key trends in consumer shopping habits, including what the brand expects for the ecommerce platform coming out of the pandemic – despite restrictions being lifted.

Traditional macroeconomic data points may be interesting when it comes to exploring the impact of the pandemic, but they’re just not timely enough to drive real business decisions. If you’re not looking at things like weather patterns and population shifts — not to mention vacation home real estate bursts — you’re losing out to the CGs that are.

The newly appointed CEO will have oversight of both the Kylie Jenner and Kim Kardashian West beauty businesses for Coty, with plans for an omnichannel approach, and DTC platform.

How have CGs and retailers pivoted their businesses to meet changing market conditions and how analytics helped them successfully implement these new models?

We dug into the technologies, tools and tricks of today's successful DTC brands (and those new to DTC), including what makes the digital natives just so special. Read on for an edited transcript and all of the presentation slides, and learn why done is better than perfect, but personal wins all.

The partnership brings together Teradata’s multi-cloud data platform for enterprise-scale analytics, and Antuit.ai’s AI solution portfolio, expected to deliver demand forecasting, demand shaping and omnichannel inventory optimization.

To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy.