The acquisition is designed to provide a single, integrated platform of data as supply chains transition toward a digital era driven by algorithmic planning and machine learning,
The ambitious "Restock Kroger" plan will use shopper data, experiential technology and, yes, some CPG dollars, to reposition the retailer for the modern marketplace.
IDC's Kimberly Knickle and Oracle colleague Mario Vollbracht help Michael examine how consumer goods companies must address the "Mile After the Last Mile."
The traditional grocer adds a new-age meal-kit company with leading technology and data capabilities as it continues to adapt to a changing marketplace.