Omnichannel

Digital marketing agency Leapfrog appoints Matt Kelley as Senior Vice President, Consumer Journey, a newly created position.

The contemporary customer makes purchasing decisions using an informed approach between online, offline, mobile and social channels. Find out what actionable strategies can future-proof a business through a compelling customer experience.

Building a rich omnichannel experience requires integrating world-class technology and transforming legacy organization structures and processes, all at the same time. Here are four key findings that can help B2B businesses do it well, resulting in a powerful competitive advantage.

A new survey finds 54% of consumers who have shopped for groceries online in the previous year had increased the amount of grocery shopping they do online by an average of 29%.

The collaboration combines JDAs supply chain and omnichannel experience with the speed, scalability and innovation of Google Cloud Platform.

In a maturing solution category, discerning the differences between the leading vendors of the global business-to-consumer commerce suites, is becoming increasingly difficult. That is why Forrester's 69-criteria evaluation of these enterprise-class software providers is crucial for selecting the right partner for your online and omnichannel commerce needs.

This year promises to be a watershed for digital commerce. Conversations with 'digital leaders across industry segments have shown a remarkable turn in the last six to nine months. Personalization of all consumer interactions has clearly grown from an online-only context to an all-encompassing 'phy-gital'.

Walmart launches its hypermarket O2O platform "Walmart To Go" in Shenzhen, consisting of the newly launched "Walmart" mobile shopping APP, "To Go Service Center" in stores for self pick up, and multiple online & offline e-payment options.