P2PX Keynote Addresses

Pinterest, Sept. 27

E-commerce is increasingly shifting shopping from an experiential to a transactional experience, presenting new challenges for brands including erosion of loyalty and limited options for discovery. Speaking during a keynote presentation at P2PX, Pinterest head of vertical strategy Brian Monahan shared how the platform can help brands combat these issues by bringing back the craft of merchandising in a digital format. Read the full article.

CVS Health and WSL Strategic Retail, Sept. 28 

As the pace of technological innovation accelerates and retailers scramble to meet the outsized expectations of shoppers, CVS/pharmacy is maintaining relevance by creating a differentiated omnichannel experience rooted in a strong sense of health-focused purpose. “We want to make things as easy as possible for shoppers, but with an ingrained sense of empathy,” said Brett Gerstenblatt, vice president and executive creative director of parent company CVS Health. Read the full article.