Package Design & Production

The Hershey Company has been experimenting in leveraging consumer insights for its price pack architecture — a key strategy in today’s CPG playbook to appeal to price-sensitive consumers. 

Brands are increasingly trending toward collaborations and techy experiences in order to elevate new product launches. The latest to do so? Doritos and Cheez-It.

Sprite will receive a new visual identity with a revamped logo and packaging design.

Kraft Heinz’s transformation journey is even extending to its iconic ketchup bottle.

In this discussion with leading sustainability players in the CG space, we’ll explore how companies like Chobani, Campbell Soup, and Tupperware have undergone transformational journeys to put sustainability into practice across their organizations. Find out how you can leverage these strategies to tap into the power of sustainability in your own businesses.

Sustainability is taking on a playful spin as popular toy brand L.O.L. swaps out plastic for paper.

In the latest push toward climate-friendly packaging and manufacturing, Conagra Brands’ Evol has launched carbon-neutral single-serve frozen meals.

In this one-on-one interview with the co-founder of Eat the Change, Honest Tea, and PLNT Burger, we dig into what it's like innovating in a startup vs. a giant company,