PDC Beauty & Wellness Co. Names New CEO

Former Kroger and P&G exec Alex Tosolini has been named CEO of PDC Beauty & Wellness Co., succeeding James V. Stammer.

Stammer, who has served as PDC CEO and board director since 2005, is stepping down to pursue other interests.

Tosolini most recently served as senior vice president of new business development at Kroger Company, where he was focused on creating strategic opportunities, including leading its recent partnerships with Ocado and Walgreens. He also previously served in a variety of global leadership capacities at Procter & Gamble: senior vice president global e-business, vice president fabric care North America, and general manager Central Europe North.

Founded in 1981 and owned by affiliates of CVC, Leonard Green & Partners, and its management, PDC’s beauty and wellness brands include Cantu, Dr Teal's, Eylure and Body Fantasies.

“PDC has a strong portfolio of preeminent brands that resonate with today’s consumers. Together with PDC’s talented team, we will continue to deliver innovative, high quality products at affordable prices by putting the consumers at the heart of everything we do,” said Tosolini. “I look forward to implementing the strategies that position PDC brands for sustained growth and I am equally excited to meet with and learn from PDC’s talented employees, loyal customers and key industry stakeholders.”