Peeps Launches New Online Store
Just Born, Inc. launches PeepsandCompany.com, an online store featuring candy and merchandise from its signature candy brands, PEEPS, HOT TAMALES, MIKE AND IKE and PEANUT CHEWS.
John Kerr, director, PEEPS and COMPANY, comments, "This new online store provides a fun way to connect our fans across the country to our unique retail brand; bringing them a one-of-a-kind online shopping experience. Consumers can now shop for themselves and their family and friends, purchasing unique merchandise from the favorite candy brands they love without geographical constraints."
The PEEPS and COMPANY online store brings excitement and an immersed consumer brand experience similar to that of its physical flagship store in National Harbor, Md. The online store offers a wide selection of branded merchandise, which includes candy, apparel, toys, drink ware and more. There are products and offers only available online and nowhere else.
PEEPS and COMPANY is using social media as a prominent strategy to connect and share important product information, and more. This includes the ability for all their candy-loving fans to shop through Facebook. This function will offer fans the chance to view a catalog of products directly on Facebook before they begin to shop. This is a new and unique way to be in step with how consumers are using the web today, especially in a social shopping environment. This is also a new experience they can share with friends.
PeepsandCompany.com was developed by Senti, a content creation group based in Chicago.