Pepsi Partnership Taps into Consumer Connections
PepsiCo and DIRECTV (now part of the AT&T1 family) announce that they will join forces in San Francisco leading up to Super Bowl 50 to bring fans an unforgettable weekend of music, technology and art around the biggest sporting event of the year.
DIRECTV, long known for hosting events leading up to Super Bowl weekend, and Pepsi, a pop culture icon in sports and music, aim to provide fans with the ultimate experience at San Francisco's Pier 70, when they host three nights of live concert performances featuring Dave Matthews Band, Pharrell and more. Guests will be able to experience the week's offerings including exclusive DJ sets and nightly performances by some of the top artists in music. The innovative and premium space is expected to be designed specifically for never-before-seen fan engagement and features state-of-the-art sound systems, unique artistic designs and projection-mapped photo walls for an immersive social media experience.
"Since Super Bowl 50 is such a historic occasion, we wanted to create a disruptive and engaging experience that would match our customers' excitement for the big game," says Adam Harter, vice president, Cultural Connections, PepsiCo. "Pepsi and DIRECTV are both respected for providing premier entertainment for fans, serving up unique pop culture moments around the Super Bowl. This partnership will be an organic way of bringing our collective vision to life."
Sponsors of the three day event include SHOWTIME, Miller Lite and JETLUX.
1AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
DIRECTV, long known for hosting events leading up to Super Bowl weekend, and Pepsi, a pop culture icon in sports and music, aim to provide fans with the ultimate experience at San Francisco's Pier 70, when they host three nights of live concert performances featuring Dave Matthews Band, Pharrell and more. Guests will be able to experience the week's offerings including exclusive DJ sets and nightly performances by some of the top artists in music. The innovative and premium space is expected to be designed specifically for never-before-seen fan engagement and features state-of-the-art sound systems, unique artistic designs and projection-mapped photo walls for an immersive social media experience.
"Since Super Bowl 50 is such a historic occasion, we wanted to create a disruptive and engaging experience that would match our customers' excitement for the big game," says Adam Harter, vice president, Cultural Connections, PepsiCo. "Pepsi and DIRECTV are both respected for providing premier entertainment for fans, serving up unique pop culture moments around the Super Bowl. This partnership will be an organic way of bringing our collective vision to life."
Sponsors of the three day event include SHOWTIME, Miller Lite and JETLUX.
1AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.