Pepsi Taps Consumers to Shake Up Refresh Project in 2011

Pepsi announces the program details of the 2011 Pepsi Refresh Project, a crowd-sourcing movement that supports bold, fun creative ideas that have the power to move communities forward. In 2010, the Pepsi Refresh Project, an award-winning program, directed millions of dollars to fund over 1,000 great ideas across the country.

 

"Consumers spoke up and we listened, setting into motion the vibrant changes we've made to the program," says Jill Beraud, chief marketing officer and president, Joint Ventures, PepsiCo Beverages Americas. "We believe that by challenging people to be optimistic, curious and creative, and daring them to do a little more, the Pepsi Refresh Project in 2011 is helping to curate ideas that make us think that anything is possible. Anyone can make good things even better and have fun doing so."

 

In 2011 Pepsi will take the next step by building on the success of 2010, to fund twice as many great ideas and make this year's Pepsi Refresh Project even more social. 

 

Pepsi solicited feedback from the Refresh Everything community through focus groups on Facebook and interviews with grant recipients, and has evolved the project to empower individuals and communities to do more in 2011.