PepsiCo Gets Social at Point of Purchase

PepsiCo introduces the Social Vending System, a networked unit that features full touch screen interactive vending technology, enabling consumers to better connect with PepsiCo brands at the point of purchase. 

 

“Our vision is to use innovative technology to empower consumers and create new ways for them to engage with our brands, their social networks and each other at the point of purchase,” says Mikel Durham, chief innovation officer, PepsiCo Foodservice.