PepsiCo Lets Consumers Create Commercials

Following a review of more than 5,600 creative submissions -- the most ever in a single year of competition -- Doritos and Pepsi MAX reveal the names of the 10 finalists in the Crash the Super Bowl challenge. These 10 finalists will go on to compete to be one of six consumer-created ads -- three for Doritos and three for Pepsi MAX -- airing during the Super Bowl XLV broadcast, Feb. 6, 2011 on FOX.

"From the beginning, we set out to make this the biggest Crash the Super Bowl ever and give our fans even more opportunities to showcase their creativity," says Rudy Wilson, vice president, marketing, Frito-Lay. "We were blown away by how our fans responded. They not only submitted the most ads ever in the contest's history, but proved once again they have the talent to compete at the highest level." 

As the contest enters its next phase, Doritos and Pepsi MAX fans in the United States are invited to vote for their favorite ads, helping to ultimately decide which spots air on the Super Bowl stage. If during the Super Bowl, consumer-created Doritos or Pepsi MAX ads sweep the top three rankings of the USA TODAY Ad Meter, their creators will take home a shared $5 million prize. In addition, the fan who creates the highest-ranking Doritos or Pepsi MAX ad will win a guaranteed contract to create an additional ad for the two brands in 2011.