Personalization

Transformational changes in consumer engagement, product development and fulfillment among beer makers provide a lesson for all consumer product manufacturers.

As the consumer goods industry continues to undergo significant disruption in 2019, here are three trends set to dominate the year.

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: product recommendation tool Float IQ.

To reach consumers, marketers must now develop personalized experiences that are assisted, interactive, immersive, and immediate.

A wearable sensor from La Roche-Posay measures skin pH levels to help consumers care better for their skin.

The footwear giant’s business plan is a veritable digital transformation blueprint.

This exclusive infographic explains why retailer customization is now essential to CPG growth, and why the need to find a solution that can overcome the barriers is vital to success. 

CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: personalized shopping solution SmartCart by Imagr.