Through these efforts, the company will be able to efficiently scale robust, multi-dimensional segments while reducing risk related to consumer data. Learn more.
Coca-Cola is accelerating its digital B2B platforms for better tailoring of product, price, and packaging architecture, which are expected to reduce out of stocks and optimize physical inventory placement.
Zach Dennett, VP of loyalty and omnichannel at CVS Health, discusses how the company is focusing on consumer insights and convenience as decisive factors in loyalty-building and engagement.
The company is investing in AI-powered solutions with a view to gaining greater into visibility into consumer behaviors and delivering more targeted messaging.
GNC is continuing to invest in its omnichannel and membership efforts, having recently renewed a partnership that will grant the company access to data-driven insights and predictive analytics.
