Pfizer Launches Web Site for Consumers

The makers of Centrum multivitamins announce the launch of nutritionpossible.com, a new web site that provides simple tools and personalized information to make confident nutritional and lifestyle choices.

 

“Offering people a simple tool in a confusing landscape will help them be more confident in their decisions when it comes to proper nutrition,” says Tiffany McLaud, U.S. franchise lead, dietary supplements, Pfizer Consumer Healthcare. “We heard directly from consumers that simplified and easy-access to nutritional information is what they are looking for and need. Being in the multivitamin business for 30 years and trusted by consumers, the Centrum team listened and developed this online resource to help people achieve their overall nutritional goals.”

 

As part of today’s launch, the first 100,000 visitors who complete their personal assessment will receive a special high-value coupon for products to help them get started on making nutrition possible in their daily routine.