P&G Alters the Laundry Aisle Again

The Procter & Gamble Company is compacting its entire U.S. and Canadian portfolio of powder laundry detergents beginning in February 2011. The move will bring to the market new compacted powder versions of Tide, Gain, Cheer, Dreft and Ivory Snow brands that will bring  environmental benefits while cleaning the same number of loads using less detergent than non-compacted formulas. The new compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade Action Pacs, that help reduce waste, save energy or save water.

 

"Powder compaction is a win-win from operations all the way through consumer use," says Len Sauers, vice president of Sustainability, P&G.

 

By compacting its entire carton powder laundry detergent line-up, if consumers dose as recommended, P&G could help save up to four million GJs of energy each year, or the equivalent of the energy needed to provide 34 thousand average homes with electricity for a year.

 

"As Future Friendly products, concentrated powder detergents show how simple choices can lead to meaningful results," says Maurice Coffey, marketing director, P&G Future Friendly. "By taking this small step with our consumer, we can create benefits for the environment and ultimately improve consumers' lives."