P&G Committed to Innovation That Creates New Categories, New Brands

Procter & Gamble is executing on its growth and productivity plan to enhance performance and drive value, according to Chairman, President and Chief Executive Officer Bob McDonald, speaking at the company’s annual shareholder meeting.

 

During the meeting, McDonald highlighted the plan to grow its core and win with innovation fueled by productivity.

 

“We are renewing our commitment to discontinuous innovation—that is, to innovation that obsoletes current products and creates new categories and new brands,” he says. “In the meantime, many superior product innovations are in the market now, including Tide PODS, Downy UnStopables, ZzzQuil, Pampers Baby Dry, Charmin DuraClean, Bounty Trap & Lock, Crest Pro-Health for Life, Olay Regenerist, and a full portfolio of superior new products on Pantene and Head & Shoulders.”

 

McDonald highlighted P&G’s consistent growth and superior long-term shareholder returns over the years. He cited the strength of P&G’s proven business model of discovering meaningful consumer insights, translating those insights into products with superior benefits and value and supporting those products with strong marketing programs and broad distribution.

He underlined the sharp focus against the Company’s 40 largest businesses, 20 top innovations, 10 most important developing markets and its $10-billion productivity program as key drivers to future growth.

 

“Our objectives are unchanging: To win with consumers and to deliver total shareholder return that ranks P&G among the top third of our peer group—the best-performing companies in our industry. We’re confident we’re doing what’s right and necessary to achieve these objectives, now and for the long term health of our business,” according to McDonald.