P&G Compacts Tide, Gain for Target

The new Tide and Gain compacted powder laundry detergents are now available at Target stores nationwide. The new detergents are compacted by one-third while offering the same number of loads in a smaller box. The compacted powder laundry detergents could help save up to 22 million pounds of total packaging in the United States and Canada each year.

"This launch represents P&G's commitment to innovate and improve consumers' lives, while also demonstrating our commitment to sustainable innovation," says Kevin Crociata, P&G marketing director, North America Fabric Care. "These new compacted detergents give consumers the same number of loads as our non-compacted powder detergent in a more convenient product that is easier to handle and store." 

The compacted powder laundry detergents offer meaningful benefits for the environment. In the United States, P&G's compaction of its carton powder laundry detergents could help save up to 2.9 billion liters of water, 4 million GJs of energy and 225,000 metric tons of CO2 equivalents each year.

In addition to the Tide and Gain compacted powder laundry detergents available at Target, P&G will also introduce compacted formulas for Cheer, Dreft and Ivory Snow. The new compacted detergents join other products in the P&G Future Friendly portfolio, such as Tide ColdWater, PUR and Cascade ActionPacs, that have been designed to reduce waste, save energy or save water without a trade-off in value or performance.