P&G Initiative Makes Shopping Easier

In a national survey conducted in September 2010 among 1,000 nationally representative women in the United States, 48 percent state the majority of their daily stress occurs inside their homes, with more than half saying they often feel overwhelmed with all the responsibilities they face in caring for their loved ones, including shopping for all their families' needs.

 

Furthermore, 73 percent of women said they are sometimes disappointed with their purchase of household products, describing that approximately 25 percent fail to live up to expectations. However, 84 percent of women do like to try innovative products they come across while shopping, and 96 percent reported they often seek out products for under $20 that can help with household needs.

 

It's with these women in mind that The Procter & Gamble Company (P&G) conceptualized the Have You Tried This Yet? campaign as a means to highlight unique, innovative products that meet the everyday needs of consumers.

 

"At P&G we are committed to responding to our consumers' needs and providing straightforward solutions for everyday issues," says Nataraj Iyer, associate marketing director, P&G U.S. Operations. Fifty-one percent of women said they feel overwhelmed when shopping for family essentials. ââ¬ÅThe Have You Tried This Yet? initiative offers many of P&G's most innovative products, which can help moms conveniently meet their daily needs, as well as those of their families."

 

Have You Tried This Yet? will be supported through a variety of consumer touch-points. On Sunday, October 31, P&G will distribute a brandSAVER, a complimentary coupon booklet that features more than $113 in savings on the campaign's featured innovative products, in local newspapers throughout the country.Also, Have You Tried This Yet? will come to life via posters, handouts and product samples at participating Laundromats in select locations throughout Los Angeles, Dallas and Houston from October 23 - November 20.