P&G, Kraft, Kellogg Exec Named SVP for Sony

Sony Computer Entertainment America LLC (SCEA) announces the appointment of consumer marketing veteran Guy W. Longworth to the role of senior vice president, Marketing and PlayStation Network. Longworth will report to Jack Tretton, SCEA's president and chief executive officer. Longworth will oversee all aspects of SCEA marketing, including product marketing, promotions and brand development, and will join SCEA on Oct. 31, 2011.

 

Longworth brings to SCEA more than 20 years of consumer marketing experience at companies such as Procter & Gamble, Kraft Foods and Kellogg's. He joins SCEA from Annapurna One where he was founder, responsible for partnering with CEOs to develop new business strategies that maximized value and growth. Previously at Jemella Ltd, Guy developed a new vision and marketing program that returned the company to profitable growth within 12 months. Longworth held CMO positions at both Marlow Foods and Kellogg's where he engineered programs that led to double-digit sales growth and increased profitability.