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P&G Optimizes Packaging and Artwork Initiatives

Procter & Gamble (P&G) extends the scope of its V6 PLM implementation to incorporate global packaging and artwork initiatives. This builds on the previously announced strategic selection of Dassault Systemes' (DS) solutions for an enterprise-wide PLM process. Together, P&G and Dassault are developing an integrated suite of products to help make the packaging process more efficient, improve speed to market, increase shelf impact and, ultimately, create a better experience for consumers. Streamlining these services is another example of how DS is supporting P&G's focus on "Simplify, Scale & Execute", which is one of the company's key growth strategies.

"As P&G continues to serve more consumers, in more parts of the world, more completely, it is essential we have the right tools in place to drive greater efficiency," says Michael Telljohann, PLM director, P&G. "To address these opportunities as they arise, it's imperative that mission critical business processes like artwork and packaging move from a series of best-in-class point solutions to enterprise-wide integrated solutions. Dassault Systèmes' suite of V6 PLM products will help P&G drive scale, improve R&D productivity and accelerate the delivery of new products to market."

P&G will be incorporating the virtual and digital design capabilities of CATIA V6 and virtual test capabilities of SIMULIA V6 into future packaging and artwork projects. This approach is expected to enable a tighter integration with suppliers facilitating the faster creation of artwork and packaging shapes that address consumers' needs while simultaneously meeting a variety of manufacturability and in-store shelf suitability requirements. In addition, ENOVIA V6 aims to allow global collaboration, reuse of design elements, automation of repetitive tasks, and the leveraging of corporate standards while optimizing the overall cost and performance of product packaging.
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