Pharmavite Pilots In-Store Interactive Digital Signage
Pharmavite, a global company in the dietary supplement industry, signs a sponsorship agreement with LearnSomething to test the impact of shopper education on retail purchasing of dietary supplements.
Pharmavite's Skip Aldridge, executive vice president of sales and chief customer officer, sees this pilot as a natural evolution of Pharmavite's commitment to consumer education. "Our approach with Nature Made vitamins has always been that our success begins with educating consumers with accurate information to help them make individual decisions based on their unique nutritional needs. We believe that ShopperAssist can be an important component of that ongoing initiative. Our experience in sponsoring other LearnSomething platforms to engage customers in the store with relevant educational information has made us believers in their Shoppertunities line of products."
In a select number of retail stores for a ninety-day trial period, LearnSomething's ShopperAssist digital signage will be placed in aisles and at endcaps. From an LCD screen with ten user selectable buttons, shoppers will be able to access brief videos on choosing the right vitamin solutions for everyday dietary needs.
The first retailers committed to pilot ShopperAssist include Wegmans, Walgreen's, USA Drug, Safeway, Meijer, Harris Teeter and BI-LO.
Pharmavite's Skip Aldridge, executive vice president of sales and chief customer officer, sees this pilot as a natural evolution of Pharmavite's commitment to consumer education. "Our approach with Nature Made vitamins has always been that our success begins with educating consumers with accurate information to help them make individual decisions based on their unique nutritional needs. We believe that ShopperAssist can be an important component of that ongoing initiative. Our experience in sponsoring other LearnSomething platforms to engage customers in the store with relevant educational information has made us believers in their Shoppertunities line of products."
In a select number of retail stores for a ninety-day trial period, LearnSomething's ShopperAssist digital signage will be placed in aisles and at endcaps. From an LCD screen with ten user selectable buttons, shoppers will be able to access brief videos on choosing the right vitamin solutions for everyday dietary needs.
The first retailers committed to pilot ShopperAssist include Wegmans, Walgreen's, USA Drug, Safeway, Meijer, Harris Teeter and BI-LO.