Each successive phase of implementation has increased value chain visibility and improved the companys ability to manage price, promotions and mix, according to a senior director.
In 2008, Beam Global Spirits & Wine, Inc. recognized there were opportunities to better manage pricing and distributor margins at the market level. A cross functional team was assembled to commence a large-scale price improvement initiative.
A comprehensive listing of today's solution providers in customer-facing markets to the consumer goods industry. Plus, industry experts from Adesso Solutions, Astute Solutions and Flintfox USA address market trends and challenges, like retail collaboration, non-traditional marketing tactics and the voice of the consumer.
Considering the current economic climate, consumers are increasingly changing their routines to cut expenses. Read on to find out how this trend is in effect for big name coffee shops and grocery store brands alike.
