According to recent findings from the 2009 Community and Social Media Survey by eTailing Group and PowerReviews, brands are more focused than ever on leveraging social tools to connect with their customers.
Blind taste tests conducted by Consumer Reports found that 23 store-brand foods tasted as good as, or better than, their national brand competitors. On the flip side, only six out of 29 brands beat out their private label competition. Click here for detailed results.
Wal-Mart stakes a claim in the third-party marketplace business with a new program that adds nearly one million new items to the retailer's online product assortment. Read some industry perspectives here.
The critical business issue of improving financial viability while delivering innovative, environmentally-sustainable products is addressed in this paper as the author describes how companies are using creative ways to spark innovation, increase profitability, success rates and revenue streams.
PLM can help CG companies innovate, design, source and manage products in more sustainable ways. Find out how P&G, Wal-Mart, Heinz, PepsiCo and more are greening product development from start to finish.
