Tiesta Tea is not a traditional consumer goods company — although its knack for scoring distribution deals with the likes of Target would make any old-school CPG envious.
Digital disruption in the marketplace and an onslaught of smaller, more nimble competitors is leading traditional consumer packaged goods companies to seek greater innovation from their IT organizations, according to a new report.
Traditional packaged goods makers loaded up on snacks before the holidays: Campbell Soup agreed to acquire Snyder’s-Lance Inc.and Hershey Co. struck a deal to buy Amplify Snack Brands.
Although digital disruptors would seem to have the edge in the current marketplace, traditional consumer goods companies still have their own set of advantages to draw upon.