Product Innovation

In this preview of a day-one workshop at the upcoming Consumer Goods Sales & Marketing Summit, the authors examine the enterprise-wide benefits of "Value Stream Mapping."

Nestle brand Just Right by Purina added an interesting "element" to its product personalization methodology this month by encouraging dog owners to take a closer look at their pets' poop.

Supplier diversity is changing the store for the better, and here are five reasons why.

Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

A confluence of forces has come together to fundamentally redefine the way CP companies must conduct business.

Using the upgraded solution, P&G hopes to accelerate and improve its packaging and product design, along with its requirements and program management.

Barry Calpino will be responsible for the direction and success of cross-functional teams made up of consumer insights, marketing, research & development, packaging and design.