Promotion Management

CEO Carlos Abrams-Rivera, shared details on the effort, which he said is one of the biggest changes the company has seen.

Consumer goods companies are no strangers to sending targeted promotions via retail media networks, but Solo Stove and Blue Bottle are two companies unlocking another avenue for consumer insights.

Brands of all sizes are involved in some level of joint business planning with their retailer partners — the bigger the brand, the higher the stakes are at the meeting. But, each brand is given a chance to make a case for their items, swing shelf space in their favor, collaborate on promotions, introduce new product launches and more. In a way, joint business planning is the lifeblood of a brand’s success at a retailer. So why not do it backed by precise, predictive and high-powered data?

With the marketing landscape becoming more complex and brands requiring sharper insights to navigate this terrain, marketing mix modeling needs to evolve in order to offer brands reliable and robust decision-making support. Here's how.

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.

Impact’s AI-driven technology platform powers SaaS solutions aimed at optimizing the forecasting, planning and merchandising functions for retailers and CPG manufacturers.

Those of us in the business of making and marketing products may benefit from some selective culling of business thinking, habits and practices that worked before 2020 but may not meet the needs of 2021 and beyond.

Trade spend is one of the largest budget line items for consumer goods companies, and here we take a look at the evolving technologies that help support trade promotions in order to reveal a more effective operating model.