Promotion Management

High Ridge Brands Co., a distributor of household brands such as Zest, VO5, and L.A. Looks, has deployed TPM software to fulfill its integrated Sales Planning and Trade Promotion Management needs.

Manufacturer and marketer of vitamins and supplements Natrol LLC strengthens the ability to monitor the health of their trade promotion investment with the integration of T-Pro Solutions predictive analytics TPO Solution.

J.R. Watkins, Americas original natural apothecary manufacturer, has chosen a new Trade Promotion Management solution to improve visibility and collaboration among Sales, Finance, and Senior Management.

Zero-based budgeting is lately all the rage in consumer goods. Instead of assuming every departments budget should be exactly the same as it was last period plus or minus some incremental adjustments, the default assumption is that each department should budget for everything that they invest in from a zero base.One example of where this philosophy should be applied is in trade promotions.

Shifting market conditions and increasing competition continue to hit pressure points for retailers as a whole.Retailer-supplier collaboration can help overcome these challenges. Read on to find out how efficient operations help drive more effective promotions, increased on shelf availability, optimized inventory levels and better approaches to merchandising and category management.

Quri Academy launches and will offer a series of events to educate and train the industry on best practices.

Mondelez International, maker of OREO cookies and belVita breakfast biscuits, announces a sponsorship deal to become an Official Promotional Partner of the US Open.

In order to make the biggest impact, Frito-Lay started with its account teams, to get them out of using manual processes such as spreadsheets, and into their core competency (to make a sale).