Quri Launches Tool to Analyze and Measure Promotions
Quri Inc., a retail intelligence solutions provider for consumer packaged goods (CPG) companies, announces the launch of IMPACT, a performance tool that combines real-time sales data with Quri’s in-store conditions data to enable managers to analyze and oversee their in-store promotions. Eight out of the 10 largest CPG companies in the United States are experiencing measurable success with IMPACT.
The key functionality of IMPACT aims to allow retail execution managers to quickly ascertain the strengths and weaknesses of their promotions. It performs a granular, real-time analysis of in-store conditions data, including location, merchandising efforts and inventory. Using Quri-generated, crowd-sourced data, IMPACT calculates sales lift and ROI, allowing managers to closely review and adjust each promotion’s performance.
Retail brands spend billions of dollars annually on in-store promotions, oftentimes without insight into each store’s performance, creating a blind spot. Quri is introducing e-commerce-like analytics to create an advanced platform that leverages big data from both crowdsourcing and store-generated sources. IMPACT is also expected to improve a brand’s plan and trade-spend allocation in the long term by enabling managers to analyze the entire history of their promotional performance by channel, vehicle and geography. By delivering IMPACT to the retail marketplace just before the holiday season, Quri is helping to dramatically increasing brands’ visibility into their promotional spend.
The key functionality of IMPACT aims to allow retail execution managers to quickly ascertain the strengths and weaknesses of their promotions. It performs a granular, real-time analysis of in-store conditions data, including location, merchandising efforts and inventory. Using Quri-generated, crowd-sourced data, IMPACT calculates sales lift and ROI, allowing managers to closely review and adjust each promotion’s performance.
Retail brands spend billions of dollars annually on in-store promotions, oftentimes without insight into each store’s performance, creating a blind spot. Quri is introducing e-commerce-like analytics to create an advanced platform that leverages big data from both crowdsourcing and store-generated sources. IMPACT is also expected to improve a brand’s plan and trade-spend allocation in the long term by enabling managers to analyze the entire history of their promotional performance by channel, vehicle and geography. By delivering IMPACT to the retail marketplace just before the holiday season, Quri is helping to dramatically increasing brands’ visibility into their promotional spend.