Readers' Choice Survey 2014

CGT Staff

1/24/2014

For the 14th year, CGT’s readers recorded their votes for the consumer goods industry’s preferred solution and service providers in 12 categories, which reflect the vast landscape of IT investment opportunities available today.

The results, and accompanying commentary from industry experts and analysts, guide business and IT decision makers in their quest to find the technology/service providers that are best suited to deliver a competitive edge in today’s changing market.

Contents

Here is a breakdown of the survey’s methodology:

The Top Providers Lists
The lists are determined by feedback from 185 executives that work for consumer goods companies of all sizes. To ensure the integrity of the survey, only consumer goods executives are allowed to vote, and they can only take the survey once. We have internal checks in place to detect fraudulent voting activity. We asked each respondent to only record votes in categories that match his or her area of expertise, whether that be supply chain, product development, sales & marketing or general IT.

In each relevant category, they were asked to identify the solution or services provider that they currently use. They were then asked to rank their satisfaction level using that chosen provider on a scale of 1 to 5 (1 being “extremely dissatisfied” and 5 being “extremely satisfied”). The Top Providers list for each category was determined by assigning each company a total score using the following formula:

Number of Votes x Average User Satisfaction Rating = Total Score
In addition, a measure titled “Category Customer Experience” tabulates the user satisfaction rating for an entire category by averaging out the user satisfaction ratings of each company on the list. We feel this indicates the market’s satisfaction with the solutions offered in each category today.

Breakout Favorites: In addition to the list of top providers in each category, CGT spotlights two companies that received special honors from readers:

Customer Experience Leader: This recognition identifies the one company that received the highest average user satisfaction rating in a category, regardless of the number of votes.
SMB Market Leader: This recognition identifies the company that received the highest total score among consumer goods firms with revenue equal to or less than $1 billion in a category.

Check out the Editors’ Pick section to learn about 20+ more technology and services organizations that your company should explore in 2014 for unique or specialized projects.

Survey Demographics
This year, 185 consumer goods executives voted to determine the results of the 2014 Readers’ Choice Survey. Here is how the respondent base breaks out in terms of company size and job function.

What is your organization’s annual revenue?

56% More than $1 billion
44% $1 billion or less

Which of the following describes your area of expertise (for all respondents)?

11% Supply Chain
40% Sales & Marketing
11% Product Development
38% General IT (All of the Above)

Which of the following describes your area of expertise (for respondents from companies with revenue equal to or less than $1 billion)?

14% Supply Chain
38% Sales & Marketing
14% Product Development
34% General IT (All of the Above)

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