Red Bull Introduces New Flavors

Red Bull Energy Drink rolls out three new flavors available nationwide. In new red, silver and blue cans, the Editions from Red Bull provide the energy and effect of the original, but with the taste of cranberry, lime and blueberry, respectively.

 

For the first time in Red Bull's 15 year history in the United States, the company is introducing an alternative to its well-known flavor. The Red Bull Editions were created by consumer demand and offer something for every palate.

 

The Red Bull Editions flew off the shelves during a six-week retail test last November and December, and confirmed the company's projections that with perfect in-store execution, the Red Bull Editions have the power to grow the entire energy drink category by more than five percent. All three flavors quickly rose to be top-selling beverages during that period, even ranking in the top 25 of Energy Drinks. Seventy percent of repeat purchasers mentioned taste as a key driver for them.