Research and Reports

It's never been more important to understand where consumers are spending their time and money, and which trends are influencing their purchasing decisions. Download your complimentary white paper today for insights to help guide critical decisions in the months ahead.

CGT takes a closer look at direct-to-consumer technologies and strategies for consumer goods companies through research findings, market perspectives and case studies.

Consumer goods operations have been upended like never before. Analytics can help manage this disruption and pave the way the growth, but what is prescriptive analytics, and how does it differ from predictive analytics?

For field reps and REX, the lessons learned from the pandemic can be translated into three main rules that will guide them in 2021. Read on to find out what they are.

Connecting the consumer journey through analytics.

Each store visit is going to become more critical into 2021, so CGs will need real-time data in the field to be able to respond more effectively, make better decisions, and use this constant change as an opportunity.

This roadmap lays out a blueprint CGs can follow to deploy and leverage a DAM platform for new and more seamless product launches.

With digital transformation accelerating through the global pandemic, new product launches are expected to happen even faster, all while still staying on brand. Here's how CGs can keep up while ensuring a smoother launch.