Research and Reports

Top 100 Consumer Goods Companies of 2023
CGT's annual list of the top 100 consumer goods companies, ranked based on revenue.
A Smarter Approach to Product Transparency: Building Consumer Trust in an Evolving Marketplace
Trust, transparency, and reputation are more than marketing buzzwords. There is real demand for instantly accessible, accurate information about your products, and a well-defined transparency strategy is essential for meeting the needs of consumers. Download this essential guide for CPG manufacturers and retailers in an ever-evolving landscape.
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Kantar XTEL Global Revenue Management Study 2023

Kantar XTEL published the 3rd edition of its Global Revenue Growth Management, highlighting how three years of unrest have impacted performance and priorities among FMCG’s; revealing their perspectives on retail partners, the current and future state of the industry, as well as on their own evolving objectives and priorities.
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AI in Marketing and Fashion’s Front-Row Seat to Data-Driven Innovation

Delve into the exciting intersection between retail, consumer goods, AI, marketing, and fashion, and learn how companies are strategically positioning themselves at the forefront of these innovations.
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Getting Granular On AI in Marketing

Dig into how this technology is different from existing tools, some recent and exciting use cases, and some of the biggest misconceptions about the use of generative AI.
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Practical Strategies Reaping Real Benefits With AI in Marketing

Dig into the importance of AI in marketing and explore practical, value-creating applications of the latest buzzworthy AI tools.
Redefining Success: Benchmarking Technology Investments in Consumer Goods Sales and Marketing

The 2023 Sales & Marketing Study explores the technology investments, opportunities, and challenges in the consumer goods industry.
Beyond the Hype: How AI is Reshaping Retail & CPG Marketing

Learn how leading brands like Coca-Cola, Amazon, Colgate-Palmolive, Wayfair, Albertsons, and more are trailblazing new path through the innovative use of generative AI, and gain an understanding of the broader opportunities and challenges of AI in marketing.
Crisis to Continuity: Building A Blueprint For Resilient CPG Supply Chains

Learn how Mars is getting ahead of the next disruption through the use of digital twins, and tuck away this tip sheet to improve your own supply chain resiliency.
CGT Visionaries Shortlisted in Eddie & Ozzie Awards

CGT has been named a finalist in the Folio: Eddie & Ozzie Awards, the annual program recognizing excellence in editorial content and design across all formats.