Research and Reports

Trends in Experiential Marketing
Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.
2015 Visionaries
CGT is proud to present the 2015 class of Visionaries. These are seven of the brightest minds in the industry, leading their companies down the path to success. Whether nominated by peers, partner companies -- and even competitors -- the executives featured here all exemplify the term "visionary" and will inspire you to action as you read about their accomplishments.

2015 Sales & Marketing Report

Brand new research from CGT and IDC Manufacturing Insights provides a progress update for the consumer goods industry in the areas of trade promotion management, downstream data, analytics, S&OP and more.
2015 Shopper Marketing Effie Winners

Effie Worldwide and the Path to Purchase Institute celebrated the winners of the 2015 Shopper Marketing Effie Awards on March 17 at the Shopper Marketing Summit. Thirteen campaigns received gold, silver or bronze awards after being judged best in class by several juries of marketing executives. We present summaries of the winning campaigns in the following case studies.
2015 Customer Management Solutions

A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM/TPO, Salesforce Mobility, etc.
2015 Data & Analytics Solutions

A comprehensive listing of solution providers that support the collection, aggregation, storage, analysis and integration of valuable data.
2015 Supply Chain Planning Solutions

A comparison chart of solution providers to the consumer goods industry in 2015.
Readers' Choice Survey 2015

Now in its 15th year, CGT's readers voted for their top solution and service providers in 13 areas of investment opportunity. These short lists, and accompanying commentary from experts and analysts, can help guide decision makers in their quests to find innovative technology and service providers that deliver a competitive edge in the game for consumer loyalty.
2014 Supply Chain Report

In this inaugural report, CGT tapped into the industry's foremost supply chain experts for perspectives and advice on all things supply chain, from identifying priorities and finding ROI to tips for collaboration talent, outsourcing and even supply chains to admire.
Top 100 Consumer Goods Companies 2014

From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.