Retail Execution

When you’re one of the largest CPGs in the world, understanding consumers has become more important than ever. For The Kellogg Company, this means leaning into such technologies as AI and machine learning, and connecting the dots between their data across all channels. 

We chat with The Kellogg Company's Charisse Hughes and Lesley Salmon about some of today’s consumer behavior changes and how they’re using data and technology to prepare for the consumer of tomorrow.

Most consumers intend to reduce their product spending during the next three to six months, and brands are being challenged to ensure their promotions are hitting the mark.

The Coca-Cola Company is pushing forward on getting its less digitally advanced retail partners up to speed, as the company continues its own efforts to digitize and streamline the enterprise to more effectively engage with consumers.

As commerce evolves, so too are CPG retail execution strategies. Learn how companies are rethinking their strategies and transforming their tech stacks to meet the needs of today’s consumer and retail partners — and get a look at how one brand is thinking creatively.

The two companies announced an “enhanced” partnership focused on product innovation, elevated experiences, and deeper consumer connectivity.

As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.

Unilever shared insight into how it’s leveraging machine learning and advanced analytics as part of its SKU rationalization process.