Revenue Growth Management

Coca-Cola is seeing the fruits of its digital transformation efforts in connecting with consumers around the globe, as the beverage company expects prioritization of revenue growth management (RGM) to help manage input inflation.    

CPG companies need to capitalize on three new areas of action to maximize ROI, incremental sales growth and sales activation.

In the business world, where uncertainty is omnipresent, RGM has been recognized as the new model for value creation in the CPG industry.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.